Cloud 1859

Brand identity and interactive experience

1859 Cloud is a private investment club designed to bring together investors in a virtual cloud network. I partnered with Fathom London to create the brand identity and interactive experience for their mobile application and investment portal.

Stakeholder discovery workshops enabled the creation of a strong and modern brand identity suiting business needs and values. Branding elements – including the 1859 Cloud logo, a sophisticated colour palette, and typography guidelines – were applied to a range of collateral material and an array of interactive use-cases.

Year 2015

Client 1859 Cloud

My role Art direction, Branding, Dataviz, UI, UX

Matt McCallum, UX Lead


The 1859 Cloud responsive design provides members with a simple, intuitive platform on which to browse market ideas, share convictions, and manage virtual investments to demonstrate their judgment. Research and insight governed creative and technical decision-making, ensuring a fluid user experience for an innovative fin-tech endeavour.