photo credits: Andrea Macchia
Valentina D’Efilippo is an award-winning designer working with data across media and industries.
Recently named one of Campaign’s 30 creative female leaders Valentina is a designer, illustrator, and creative director based in London.
She has been enjoying working with public organisations, start-ups, and global brands – pursuing imaginative and compelling visual language. Her practice focuses on information design and data visualisation and her work takes many forms – from theatre productions and exhibitions, to editorial content and interactive platforms.
In 2013, she published The Infographic History of the World. The book is the result of a collaboration with data-journalist James Ball. Available in nine different languages, it is the first attempt to illustrate history and human evolution through data visualisation and infographic storytelling.
Her artwork has become part of the permanent collection of the largest anthropological museum in Austria, The Weltmuseum Wien.
A voice in the field of data and visual storytelling, Valentina shares her work at various international events, collaborates with global brand organisations, and leads workshops attended by students and professionals, including a series of Masterclasses with The Guardian.
Speaking engagements
2017
Financial Times, London | Processing. Rendering. Sensing.
Signal Noise, London | OddityViz – a tribute to David Bowie with data
Visualized, Milan | OddityViz – a tribute to David Bowie with data
2016
QuantumBlack, London | In between exploring and explaining
VR Centre, London | Visual Intelligence
2015
Sheffield | What can data visualisation do?
Cypres, Belgium | Visual Storytelling
ICA, London | Symposium: Bureaucracy
Data Rave, London | The pain of dataviz
2014
Visualized, London | Reader-driven stories
London College of Communication | What I’ve learnt so far
Google EMEA IA summit, Dublin | On the power of images in dataviz
Rave Late, London | Infographic storytelling
Technoport, Trondheim, Norway | Visual literacy
Information Design Conference, London | The Infographic History of the World
2013
YCN, London | A Summer of Learning Series
SapientNitro, London | Behance Portfolio Review, Featured talk Photo Gallery
Workshops
Upcoming
The Guardian Masterclasses, London | Book now
Graphic Hunters, Utrecht | Book now
National Digital Design Conference [ND2C], Islamabad | Book now
Past
D&AD Conference, London
School of Public Health, London
Irish Design Year, Dublin
Data4Change , Beirut
Graphic Hunters, Utrecht
The Guardian Masterclasses, London
University lectures
London College of Communication, London
Ravensbourne, London
Southbank University, London
Press & interviews
2017
Data Stories | OddityViz
Designboom | OddityViz pays tribute to David Bowie with dataviz records
Adweek | Stunning Data-Driven Breakdown of ‘Space Oddity’
Visual News | You need to see this amazing data-driven tribute to David Bowie
2016
Visualising Data | Six questions with…
The Drum | UN Global Goals by Glug
2015
Beach London | Beach meets D’Efilippo
Graphic Hunters | On Infographic Storytelling
2014
The Creator Project | An interactive dataviz of the world’s conflicts since 1900
The Independent | Graph shows how war is very much not behind us
Core77 | The Best Visual Communication Designs of the Year
Brain Picking | The best Infographics of the year
Technoport | V. D’Efilippo on the power of infographics
2013
Creative Review | History in numbers
NewStatesman | Where did the colonial empires go to trade?
Co.Create | See history as told through infographics
2010
VizWorld | V. D’Efilippo’s fantastic infographic books
Awards
2014
Outstanding Achievement Award, IMA
Project: Poppy Field
Shortlist, The FWA
Project: Poppy Field
Honourable Mention, Awwwards
Project: Poppy Field
Winner Visual Communication, Core77 Design Awards
Project: The Infographic History of the World
Bronze, European Design Awards
Project: The Infographic History of the World
Bronze, Malofiej22
Project: The Infographic History of the World
2013
Honourable Mention, Information is Beautiful Awards
Project: Field of Commemoration
Gold, DBA Design Effectiveness Awards
Project: Shell Eco-marathon
Role: Art Director (part of the creative team @Imagination)
2012
Best of Health Digital Media, IPA
Project: Hardwords for Pfizer
Role: Designer (part of the creative team @Rapp London)
Bronze, Digital Media, IPA
Project: Eczema Explorer
Role: Designer (part of the creative team@Rapp London)
Editorial features
2017
La Lettura, Corriere della Sera | OddityViz
2016
BBC Science Focus | New Year, New You?
BBC Science Focus | When does Spring begin?
2014
Wired | Infoporn: World Television Translated. September Issue Page 55-56
Wired | The Stress Nexus. September Issue Page 20-21
2013
The Guardian | Studying Statistics. Page 10-11
The Sunday Times Magazine | Vital Sign Series, 6 issues
The Guardian | Who is leading the arms race
2008
.Net Magazine Issue 178 | Makeover
Book features
2017
The Book of Circle. Manuel Lima, Princeton Architectural Press
2016
Data Visualisation: A Handbook for Data Driven Design. Andy Kirk, SAGE Publications.
2015
Infographic Design in Media. Images Publishing Group
2014
The Best American Infographics. Houghton Mifflin
Infographics — Designing & Visualizing Data. Sandu Publishing
Amazing Layout Design. Dopress Books
2012
Unknown Disorder. Index Book. Offf Festival
2011
Data Visualization. Do/Work Publishing
Data Flow v. 2. Gestalten
Designing Diagrams.Bis Publisher
2010
OFFF 10th anniversary book. Index Book
Exhibitions
2017
Wieden+Kennedy | OddityViz
2016
House of Vans | ’17 UN Global Goals
2013
Kemistry Gallery | The Infographic History of the World
Specialties
Art direction
Illustration
Infographics
Information design
Data visualisation
Visual storytelling
Trainings
User interface
User experience
Clients
The Guardian
The National Trust
The Sunday Times Magazine
Aesop
BBC Focus Magazine
Donmar Warehouse
Guinness
Havas
KPMG
Mazda
Pfizer
Race for Life (CR UK)
Shell
Skype
Sony
Tesco
Tom Tom
Volkswagen
Vice
Whitbread
Wired Magazine